The book is officially done!
This project presented me with so much freedom to update overall photography standards. We were given the opportunity to shoot on location, using Leland’s native environment to create an authentic collection of images that really stand out in the final product. We really tried to keep the shoots genuine by using little to no lighting throughout. The natural look we achieved differs greatly from the intangible look of previous years, falling in line with Leland’s transition.
With the book in the driver’s seat of Leland’s brand overhaul, the photos set a president for the new direction of Leland International, set in place by Detergent Design.